Feels like Home - H&M Home Fall 2021

This season at H&M HOME is about the importance of feeling good at home. We want to focus on our senses and how we can satisfy them. We want to explore and dig deeper into the rooms and interiors - using colours, materials, lights, and scents to help our customers create a feel-good-at-home experience,” - Evelina Kravaev-Söderberg, Head of Design and Creative at H&M HOME.

This week H&M Home has launced their Fall2021 collection and just like Evelina announced in the quote above this collection is filled with items to create a true feel-good-at-home experience.

According to the creative director of H&M Home this means “Decorate your living space with all senses to make it look, sound, smell and feel like home – add tactile materials such as our decorative cushions and soft blankets, reduce the noise with furry wool rugs and explore the exquisite fragrances of our scented candles and reed diffusers. Although I’m really enjoying this Summer season the press images of this new campaign led by creative director Therese Sennerholt. are really inspiring and very inviting for cosy autumn moments inside don’t you think so? - Elvera