New work for Loof

We have been working with Loof for over 5 years now and still it is always a pleasure to work with Ward, the owner of Loof and his beautiful wooden beds. This time we were asked to shoot the entire collection. Such a great challenge! By creating an overall mood that perfectly fitted the Loof style, we went creating four sub -moods to give it an extra layer and with that we created 4 bedrooms to inspire you and show you the beautiful Loof beds.

Today we show you the Pure bed. A new bed in the Loof collection, with a headboard in oak veneered birch plywood is beautiful in its simplicity. By integrating the frame and leg, a unique look is created that also forms a perfect basis for creating your own atmosphere. The bed fits effortlessly into a modern and minimalist bedroom, but also comes into its own in a tough and more industrial design.

Did you also see the short movie at our homepage, made during one of the shoot days?

Photography by Thibault de Schepper

Concept and styling by April and May

Special thanks to: Atelier Koncept, by Molle, Studio Yen and the Playing Circle